Topic 1 Introduction

Cultural sector may be considered as a huge network of interrelated agents who participate in creating and exchanging various practices. Seeing cultural sector in this way helps to understand its working principles better. For a cultural player, it is crucial and hard at the same time to recognise and employ this network structure in practice, since ways of communicating in the cultural world are very informal and hard to define.

There are several reasons why networking is essential in a cultural setting. First of all, the justification for applying network theory to culture rests in the observation that the network structure is the only form of organisation flexible enough to provide the external support context for the cultural process of trial and error. Secondly, the nature of cultural industries requires flexibility. Since stable and fixed contracts and working conditions are rare, ability to change according to environment is crucial. The recent decline in support from government requires ability to use both, monetary and non-monetary resources, more efficient as well.