Learning objectives

Acquaintance with Communications Planning and the Use of Digital Tools

Acquaintance with Marketing Strategies of Cultural Heritage

Familiarisation with social media tools, their use and importance

Understanding of how to prepare marketing and communications plans

Contemporary approaches to digital culture

Featuring the use of social media tools in promotion

Use of various educational methods and tools

Methodological tools

Storytelling

E-learning courses

Audio-visual media

Social networks