Learning objectives
Acquaintance with Communications Planning and the Use of Digital Tools
Acquaintance with Marketing Strategies of Cultural Heritage
Familiarisation with social media tools, their use and importance
Understanding of how to prepare marketing and communications plans
Contemporary approaches to digital culture
Featuring the use of social media tools in promotion
Use of various educational methods and tools
Methodological tools
Storytelling
E-learning courses
Audio-visual media
Social networks