Module 3 Strategic Marketing – Branding

Last updated: July 21, 2021

Learning Objectives

Welcome to Module 3: Strategic Marketing – Branding! 

Branding is an integrated process to marketing and to put it into practice it is necessary to answer a set of strategic questions: how, what, where, when and to whom we are planning to communicate and disseminate a brand message. 

This module aims to introduce the learner to the principles and the basics of strategic brand management, in general, and, in specific, the branding role in cultural management.

Cubesproject