Module 1 Introduction to Marketing and Marketing Planning
Unit 1 Introduction to Marketing
1 Topic
Topic 1 What is Marketing and what is its purpose?
Unit 2 Looking into the Cultural Market
5 Topics
Topic 1 Who comprise the Cultural Market?
Topic 2 Audience Research
Topic 3 Segmenting the Market
Topic 4 Selecting Target Groups
Topic 5 Positioning
Unit 3 The Marketing Mix
6 Topics
Topic 1 Understanding the Marketing Mix
Topic 2 Product
Topic 3 Place
Topic 4 Price
Topic 5 Promotion
Topic 6 People
Unit 4 Introduction to Marketing Planning
4 Topics
Topic 1 What is the Marketing Plan?
Topic 2 Designing the Marketing Plan, Phase 1
Topic 3 Designing the Marketing Plan, Phase 2
Topic 4 Designing the Marketing Plan, Phase 3
Activities
1 Quiz
Subject 3:Activities 1
Further readings
References
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Activities
Module 1 Introduction to Marketing and Marketing Planning
Activities
Lesson Content
Subject 3:Activities 1
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