Activities

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Type: multiple choice

Question: What are the benefits of cultural and heritage marketing?

  1. a) Promotes the touristic value of the local communities.
  2. b) Improves the cultural economy.
  3. c) Creates work balance in the community.

Type: multiple choice

Question: A communications plan aims to:

  1. a) identify how to reach the target audiences.
  2. b) increase the human resources of the institution.
  3. c) develop strategic messages.

Type: gap-fill

Put the right word in the gaps: facilitate, messages, launching, solid, target audience, demands, expectations, unrealistic, sets, protects, a priori.

Whether you are working for an agency, a nonprofit, or a company, you need a ……….. plan. A communications plan can …………… the clarification of the scope ……………. and officially determine the ……………. to be delivered to the intended ………………….

A good communications plan …………. the …………  of a communication action (e.g. a campaign)…………. It defines success for your organisation’s news portal, and ………….. you from …………. or out-of-scope ………………

Type: sorting

Match the phrases

Type: multiple choice

Question: Which tool provides detailed information about the traffic of a website?

  1. Facebook
  2. Google Analytics
  3. Twitter

Type: multiple choice

 Question:  Design is a key part of digital marketing because it:

  1. allows businesses to keep their customers informed.
  2. allows entrepreneurs to run ads and track their performance.
  3. allows to create impressive content those without extensive graphic designing skills.

 

Type: gap-fill

Fill the gaps with the right word: tag, present, brand, participatory, past, digital, send, future, cultural heritage, digitisation, participatory, comment, time-consuming, grow

 

  • …………….. of cultural content is a ……………. process whose ultimate goal is to build a …………. social memory by connecting ………….., ………….., and …………. in terms of ………… It can be attained through building ………. libraries, collections, and archives.
  • As your business and social media …………., conversations about your ..……… will also increase. Users will ………… on posts, ………….. your brand in their accounts, and ………… you direct messages.

 

Type: sorting

Type: multiple choice

Question: Which are the most fundamental traits of cultural economy?

a.Accessibility

b.Respect for the value of diversity

c.User-centered experiences

d.Internal recruitment between cultural organisations

Type: multiple choice

Question: How does the digitisation of cultural heritage contributes to marketing of cultural institutions?

a.It helps the cultural institutions to organise fundraiser events.

b.It promotes the building of a communications planning for the cultural institutions.

c.It offers added value to the cultural experience.

d.It facilitates the development of the relationships between consumers and institutions.

 

Type: multiple choice

Question. Analytics and reporting: identify and circle the primary questions for every cultural institution.

a)Are you reaching more people on social media than last month?

b)Are your team workers supportive?

c)How many positive mentions do you get a month?

d)How many people used your brand’s hashtag* on their social media posts?

e)Is the content you’ re posting attractive for your audience?