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Using sales promotion in the cultural sector is a bit different, as the core “product” is not always tangible, but focuses on the visitor’s total Experience, while it cannot easily be sampled prior to purchase. Open days, previews, virtual tours and audiovisual excerpts from museum collections, performances, programmes, and the organisation’s venues are some sampling possibilities
Moreover, organisations reward their loyal supporters by offering a wide range of membership premiums and benefits. Take a look at the membership benefits offered by the British Museum or the Metropolitan Opera.