Further Readings

Bhasin, Hitesh (2020). What is Brand Association? 5 Types of Brand Association. Retrieved from: https://www.marketing91.com/brand-association/

Bhasin, Hitesh (2020). 20 types of brands in the market. Retrieved from:  https://www.marketing91.com/types-of-brands/

Gunelis, Susan.  What is a Brand? Part 1 – 5 Factors that Define a Brand. Retrieved from: https://aytm.com/blog/branding-factors/. Accessed 7 October 2020.

Jarratt, Leah. 7 Steps to Build Your Best Personal Brand. Retrieved from: https://articles.bplans.com/7-steps-to-build-your-best-personal-brand/ Accessed 7 October 2020.

Handbook of Cultural and Heritage Management (s.d.). Retrieved from: http://edu.den-cupid.eu/mod/book/view.php?id=24

Lloyd, Tracy (2019). Defining what a brand is: why is it so hard?. Retrieved from: https://www.emotivebrand.com/defining-brand/

Parcanschi, Bogdan. Brand. Retrieved from: https://whatis.techtarget.com/definition/brand Accessed 7 October 2020.

Rouse, Margaret. Brand essence (brand mantra). Retrieved from: https://whatis.techtarget.com/definition/brand-essence-brand-mantra Accessed 7 October 2020.

What atre the different type of brands. Retrieved from: https://blog.flowstatemarketing.com/what-are-the-different-types-of-brands Accessed 7 October 2020.

11 Powerful Types of Branding to Elevate Your Business (s.d). Retrieved from: https://www.tailorbrands.com/blog/types-of-branding