References

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Culture & Creativity. How to use contente marketing to share arts and culture. Retrieved from: https://www.culturepartnership.eu/en/article/how-to-use-content-marketing-to-share-arts Accessed 7 October 2020.

Baumgarth, Carsten & Oreilly, Daragh. (2014). Brands in the arts and culture sector. Arts Marketing: An International Journal. 4. Retrieved from: https://www.researchgate.net/publication/266203682_Brands_in_the_arts_and_culture_sector Hertiogoa, Calin, Christensen, Johannes (s.d.). What is a brand. Retrieved from: https://www.interbrand.com/views/what-is-a-brand/

Keller, Kevin (2013). Strategic Brand Management. Building, Measuring and Managing Brand Equity. Retrieved from: http://brandabout.ir/wp-content/uploads/Keller_Strategic_Brand_ManagementBookFi.pdf

Massi, Marta, Harrison Paul (s.d). The Branding of Arts and Culture –¬† An International Comparison. Retrieved from: https://pdfs.semanticscholar.org/d3fb/6ec62a3876fee5fe0fda3c4531cb39c11975.pdf

Neumeier, Marty (2013). The dictionary of brands. Retrieved from: https://www.slideshare.net/liquidagency/the-dictionary-of-brand-by-marty-neumeier

Place branding and heritage (2016). Retrieved from: https://historicengland.org.uk/content/heritage-counts/pub/2016/heritage-and-place-branding-report-pdf/

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