Module 3 Strategic Marketing – Branding
Activities
1 Quiz
Subject 3:Activities 3
Unit 1 Brand
3 Topics
Topic 1 Introduction
Topic 2 What is a brand?
Topic 3 Types of brands
Unit 2 Strategic brand management
5 Topics
Topic 1 Introduction
Topic 2 Brand positioning
Topic 3 Brand programmes
Topic 4 Brand measurements systems
Topic 5 Brand growth and sustainability
Unit 3 Branding for the cultural sector
3 Topics
Topic 1 Introduction
Topic 2 Place branding vs Cultural heritage management
Topic 3 Place branding into practice
Further Readings
References
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Unit 1 Brand
Module 3 Strategic Marketing – Branding
Unit 1 Brand
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Topic 1 Introduction
Topic 2 What is a brand?
Topic 3 Types of brands
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