Module 2 Communications Planning and the Use of Digital Tools
Activities
1 Quiz
Subject 3:Activities 2
Unit 1 Marketing and communications plans
3 Topics
Topic 1 Marketing strategies
Topic 2 Communications plans
Topic 3 Communications plans and the use of social media
Unit 2 Digital marketing: the social media era
3 Topics
Topic 1 Digital Marketing tools
Topic 2 The Five Core Pillars of Social Media Marketing
Topic 3 The importance of digitisation of cultural heritage
Further Readings
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Unit 2 Digital marketing: the social media era
Module 2 Communications Planning and the Use of Digital Tools
Unit 2 Digital marketing: the social media era
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Topic 1 Digital Marketing tools
Topic 2 The Five Core Pillars of Social Media Marketing
Topic 3 The importance of digitisation of cultural heritage
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