Leitura adicional
Marecos, Carla (2009). “O conceito de marketing cultural aplicado à museologia contemporânea em Portugal”. Mestrado em Arte, Património e Teoria do Restauro. Faculdade de Letras da Universidade de Lisboa. https://repositorio.ul.pt/bitstream/10451/1752/1/22013_ulfl070661_tm.pdf
Mendes, Rita Lourenço (2016). “Planificação Estratégica de Marketing no Museu Nacional de História Natural”. Relatório de Estágio de Mestrado em Ciências da Comunicação. Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa. https://run.unl.pt/bitstream/10362/19864/1/RELATORIO%20FINALISSMO.pdf
“MNAA 2020: o futuro do primeiro museu de Portugal”. Museu Nacional de Arte Antiga http://museudearteantiga.pt/content/files/mnaa2020_2.pdf?nonce=a4c8b84e90257db3953c7
Nunes, Patrícia Lavrador Teixeira (2010). “Elaboração de um plano de marketing cultural para o Museu da Marinha”. Lisboa: Escola Superior de Comunicação Social. Trabalho de projecto. https://repositorio.ipl.pt/handle/10400.21/343
Rocha, João Manuel Correia da (2018). “Plano de Marketing do Museu Interativo da Fábrica do Chocolate: um caso de reabilitação do Património Industrial”. Projeto de Mestrado em Património Histórico e Turismo Cultural. Instituto de Ciências Sociais da Universidade do Minho. http://repositorium.sdum.uminho.pt/handle/1822/59685
“Audience development toolkit.” British Council, www.britishcouncil.gr/sites/default/files/ima-audience-development-toolkit.pdf
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Duermyer, Randy. “How to Create a Marketing Plan for Your Home Business.” The balance small business, May 09, 2019, www.thebalancesmb.com/what-is-a-marketing-plan-1794426
Gagnon, Grace. “APRIL DUNFORD ON POSITIONING FOR GROWTH.” Profitwell, Jan. 28, 2020, www.profitwell.com/blog/april-dunford-recur
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International Finance Corporation. “SWOT Analysis.” 2017, https://republicsmetoolkit.com/swot-analysis/
Kolb, Bonita. Marketing cultural organizations: New strategies for attracting audiences to classical music, dance, museums, theatre and opera. Oak Tree Press, 2000.
Kotler, Neil and Philip Kotler. Museum Strategy and Marketing. Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass, 1998.
Kotler, Philip and Joanne Scheff. Standing room only: Strategies for marketing in the performing arts. Harvard School Press, Boston, 1997.
Kouri, Maria. A framework for audience development in non-profit performing arts organisations. Disigma Publications, Thessaloniki, 2018.
McCarthy, Kevin F. and Kimberly J. Jinnett. A New Framework for Building Participation in the Arts. CA: RAND Corporation, Santa Monica, 2001. www.rand.org/pubs/monograph_reports/MR1323.html.
Proctor, Patrick. “10 SMART Goals Examples for Small Businesses in 2020.” Fit Small Business, Feb. 25, 2020, fitsmallbusiness.com/smart-goals-examples