Referências

Aaker, David A., et al.  Marketing research. 6th ed., John Wiley & Sons Inc., 1998.

Badelt, Christoph, editor. Handbuch der Nonprofit Organisation Strukturen und Management. 2nd ed., Schäffer-Poeschl Verlag, 1999.

DiMaggio, Paul J., editor. Nonprofit enterprise in the art: Studies in mission and constraint. Oxford UP,  1996.

Drucker, Peter F.  Managing the non-profit organization Practices and principles. HarperCollins Publishers,  1990.

Fischer, Walter. Sozialmarketing für Non-Profit-Organisationen Ein Handbuch. Orell Füssil Verlag AG, 2000.

Fitzgibbon, Marian and Anne Kelly, editors.  From Maestro to Manager:  Critical issues in art and cultural management. Oak Tree Press,  1999.

Hasitschka, Werner and Harald Hruschka.  Nonprofit-Marketing. Franz Vahlen Verlag, 1982.

Hoegl, Clemens.  Ökonomie der Oper Grundlagen für das Musiktheater Management. ARCult Media, 1995.

Hüttner, Manfred, et al. Marketing-Management.  R. Oldenbourg Verlag, München, 1999.

Kolb, Bonita. Marketing cultural organizations:  New strategies for attracting audiences to classical music, dance, museums, theatre and opera. Oak Tree Press, 2000.

Kotler, Neil and Philip Kotler. Museum Strategy and Marketing. Designing Missions, Building Audiences, Generating Revenue and Resources. Jossey-Bass. 1998.

Kotler, Philip and Joanne Scheff.  Standing room only:  Strategies for marketing in the performing arts. Harvard School Press, Boston, 1997.

Kouri, Maria. A framework for audience development in non-profit performing arts organisations. Disigma Publications, Thessaloniki, 2018.

McCarthy, Kevin F. and Kimberly J. Jinnett.  A New Framework for Building Participation in the Arts. CA: RAND Corporation, Santa Monica, 2001. www.rand.org/pubs/monograph_reports/MR1323.html.

McLaughlin, Curtis P. The Management of nonprofit organizations. John Wiley & Sons, 1986.

Perreault, William D. Jr.  and E.  Jerome McCarthy.  Basic marketing: A global-managerial approach.  14th edition,  McGraw-Hill Irwin, 2002.

Rados, David L. Marketing for non-profit organizations. Auburn House Publishing Company, 1981.

cubesproject