Subject 3:Activities 1
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Question 1 of 8
1. Question
Explore a museum’s, a performing arts or a festival’s website. Which marketing elements can you discern? Try to pinpoint the elements of the Marketing Mix and write them down. Then write down which elements you believe your website should include.
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Question 2 of 8
2. Question
Based on the notes in Activity 1, try to write down which elements you think your website should include. At the same time think of your available budget or of other possible ways to realise your ideas without needing necessarily too much funding.
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Question 3 of 8
3. Question
Match the following statements with the correct S.W.O.T. factor.
Sort elements
- Strength
- Strength
- Weakness
- Threat
- Weakness
- Threat
- Opportunity
- Opportunity
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Strong image
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Good organisational ambience
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Lack of managerial and marketing expertise
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Conservative society
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Economic deficits
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Economic crisis
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Existence of potential funders
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Potential cooperation with local society
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Question 4 of 8
4. Question
Use critical reflection to create a SWOT analysis for your organisation, using the matrix below.
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Question 5 of 8
5. Question
Read the following objective and select which SMART requirements it fulfills.
Context: Our organisation is doing financially well and our social media traffic is increasing steadily, which is very promising! “Our objective is to increase our social media traffic by 25%, by applying extra 0,2% of our marketing budget”.
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Question 6 of 8
6. Question
Sort the steps of designing a marketing strategy.
Answer with the right order:
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Monitoring and Evaluation
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Budgeting
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Set marketing objectives and target groups
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Time tables
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Define the Marketing Mix
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Mission statement
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Implementation
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Market research
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SWOT analysis
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Question 7 of 8
7. Question
Try to design a questionnaire to research your participants (or non-participants). You could ask questions for example, on the profiles; positive/negative comments and wishes; visitation tendencies and frequency; use of marketing tools; leisure time activities, or anything else you think pertinent and important for your organisation. You can get some initial input on how to design either a printed or an online questionnaire by taking a look at the following webpages:
Designing a questionnaire
Writing good survey questions
How to develop and design questionnaire for research?
14 Tips for Designing an Effective Research Questionnaire/Survey
Surveymonkey online survey tool
Google forms-
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Question 8 of 8
8. Question
From 1 to 5 how good was the course?
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