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What is your definition for brand? After reading the article “Starbucks logo | A brief logo history and what makes it so great!“, write a small text with your own definition of brand? Don’t forget to revise the contents presented in Topic 1 – What is a Brand?
This response will be reviewed and graded after submission.
What is a brand?
Do you have a personal brand? Let’s find out! Complete the following steps to revise the process of building a personal brand.
1. Write down your vision (your perception of who you are)
2. Do a personal SWOT analysis
3. Identify your audience
4. Create your visual identity
5. Communicate your personal brand (the channels where you want to communicate your brand – Facebook, LinkedIn, Blog, Website)
To help you in this process, read the article 7 Steps to building your best personal brand
This response will be reviewed and graded after submission.
Match the correct concepts
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Brand equity
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Branding
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Brand audit
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Brand mantra
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Brand hierarchy
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Brand portfolio
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Fill in the blanks
is the first step in branding and it involves the identification of the brand space in the market and in the consumer perception.
The planning and implementation of brand marketing programmes involves: ; ; .
is a formal document with general overview of the brand and it is an output of the .
is about conducting new strategies to keep a brand alive.
is a key aspect to branding and it requires a good that includes different .
Instruction: Think of a cultural heritage site, the first that comes to your mind, and conduct a brief analysis of it’s branding strategy. Cover the following topics:
1. Vision, mission and objectives
2. Main elements of its brand identity
3. Communication strategies
(Write down your answers, collecting statements, images, videos, or other related sources)
This response will be reviewed and graded after submission.
After the brief heritage site branding analysis:
1. Do you still think of that place as a brand?
2. If yes, outline three aspects related to the brand management strategies indicated in Unit 1 and 2 that you could identify during your analysis.
3. If no, indicate what lacks to this heritage site to be considered a brand.
This response will be reviewed and graded after submission.