1. Social Media Platforms
A common part of any integrated marketing strategy.
Social media platforms: Facebook, Instagram, LinkedIn.
✔Engage with the institution’s target audiences
✔Generate buzz around the brand
✔Some features are designed specifically for marketing (e.g. Facebook Ads Manager allows entrepreneurs to run ads and track their performance).
✔Social media management tools are connected with the professional social media accounts, making it easy to schedule posts and measure engagement.
A key part of digital marketing: design
Use design tools like Canva and Photoshop that allow the creation of impressive content those without extensive graphic designing skills.
These platforms include the following features:
-Creation of audio-visual material
-Flyer & banner maker
-Logo editor, brochure, resume, presentation, promo poster maker
Digital marketing analytics is the translation of customers’ behaviour into business data.
Digital analytics tools can be used to:
Social media analytics tools: Google Analytics, Facebook Insights, and Twitter Analytics.
▪“Content is king” (Bill Gates)
▪Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.
▪aims to attract and retain a clearly-defined audience — and, ultimately, to drive customers to profitable actions,
▪offers great help with content creation and editing,
▪identifies content opportunities,
▪generates attractive posts on websites that resonate with your audience.
5. Email Marketing