- Content Marketing
▪“Content is king” (Bill Gates)
▪Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.
Content marketing:
▪aims to attract and retain a clearly-defined audience — and, ultimately, to drive customers to profitable actions,
▪offers great help with content creation and editing,
▪identifies content opportunities,
▪generates attractive posts on websites that resonate with your audience.