Topic 1 Digital Marketing tools

1. Social Media Platforms

A common part of any integrated marketing strategy.

Social media platforms: Facebook, Instagram, LinkedIn.

✔Engage with the institution’s target audiences

✔Generate buzz around the brand

✔Some features are designed specifically for marketing (e.g. Facebook Ads Manager allows entrepreneurs to run ads and track their performance).

✔Social media management tools are connected with the professional social media accounts, making it easy to schedule posts and measure engagement.

2. Design

A key part of digital marketing: design

Design is an essential element to start a dialogue with your target audience, generate recognition and identification.
Design is a crucial part of campaigns and products.

Use design tools like Canva and Photoshop that allow the creation of impressive content those without extensive graphic designing skills.

These platforms include the following features:

-Logo creation

-Creation of audio-visual material

-Flyer & banner maker

-Logo editor, brochure, resume, presentation, promo poster maker

Digital marketing analytics is the translation of customers’ behaviour into business data.
Digital analytics tools can be used to:

Examine interactions and identify new revenue opportunities from existing campaigns.
Track the traffic and the visibility of your websites and your professional social media accounts

Social media analytics tools: Google Analytics, Facebook Insights, and Twitter Analytics.

▪“Content is king” (Bill Gates)

▪Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.

Content marketing:

▪aims to attract and retain a clearly-defined audience — and, ultimately, to drive customers to profitable actions,

▪offers great help with content creation and editing,

▪identifies content opportunities,

▪generates attractive posts on websites that resonate with your audience.

5. Email Marketing

Includes newsletters with updates on the company, or promotions of sales,
Shares a general message on the company’s behalf,
Allows businesses to keep their customers informed and tailor their marketing messages according to their audience.