▪First impression of the sponsor/ funding source for the organisation applying for funding
▪First opportunity to attract the sponsor/ funding source’s interest
▪Objective: brief information (of the reader) about the following proposal.
▪Complete, but brief content
▪Suggested extent: 1 page (maximum)
▪Objective: conviction of the sponsor/ funding source for the existence of a real need on which the proposal relies and that the implementation of this proposal is an appropriate and effective investment.
▪A detailed explanation of the steps and stages followed for targeting the funding proposal
Methods/ program design
▪Accurate plan for goals achievement
▪Details and timetable (who, what, when of the assignments)
▪Selection and files configuration, which will be included in the proposal
▪Evaluation of all the files to be included in the funding proposal.
Tip: Many organisations utilise/ hire an external partner for the evaluation process, to get more objective results.
The most important part of a funding proposal is setting goals:
– it determines the success or failure of the application.
– the sponsor/ funding source will judge whether the objectives of the program are achievable.
– It is about a method, which allows the formulation of objectives in a clear way.
– Aims for faster and direct results.
– The acronym “SMART” describes the most important features of an objective and stands for the words:
▪What do you hope to accomplish/ specific results?
Tip: S.M.A.R.T. Goals, «Smart objectives»
What are they? How do they apply to a funding proposal?
S.M.A.R.T. Goals, «Smart objectives»
it is a general statement of intent, which may not refer to the expected results in a clear, detailed way.
The program will contribute to the reduction of unemployment.
it refers to the intended results in a clear and detailed way. It matches with the general purpose.
The identification of the individual actions that will contribute to the reduction of unemployment.
The most important characteristics of an objective
the objectives must be negotiable and flexible, without this meaning that they must be general and abstract. During the program, the data may change and may be needed to redefine the objectives.
Sustainability/ other funding
Contributions in kind (e.g. facilities, equipment, etc.)
Answers to basic clarifying questions “What is the timeline of the cooperation’s implementation? Is it limited or has long-term goals?” “How do you plan to continue funding the project? Is it sustainable over the long haul?”
Information about the organisation Provide a brief history of the organisation (mission, services, etc.)
Tip: Do not assume that the person reading the sentence knows your background.
Sponsors/ funding sources are likely to want to examine the following:
▪Control/ identification and avoiding mistakes
▪It is often required for the documents to be signed and validated by your CEO or Board President