Topic 2 Peculiarities of networking in cultural setting

There are several reasons why networking is essential in cultural setting. First of all, the justification for applying network theory to culture rests in the observation that the network structure is the only form of organisation flexible enough to provide the external support context for the cultural process of trial and error. Secondly, the nature of cultural industries requires flexibility. Since stable and fixed contracts and working conditions are rare, ability to change according to the environment is crucial.

Recent decline in support from government requires ability to use both, monetary and non-monetary resources, more efficient as well. In other words, the shift from stable, government subsided setting to more entrepreneurial activity in more open markets requires that more attention be given to the role of networks.

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