The Product of a cultural organisation is multiple and varied, containing both services (intangible) and products (tangible)… and everything in-between, that can meet a want or need. A rough categorisation of a museum’s, a performing arts organisation’s or a festival’s many different “products” is summarised in the supporting graph below. Take a look and visit the links to some examples from cultural organisations from around the world.
Indeed, a cultural Product can vary widely, depending on the profile, resources and scope of a cultural organisation, but also on the profile, needs, tendencies and expectations of its target groups. Ultimately, the Product of cultural organisations is the Experience they offer.
MAIN CULTURAL CONTENT
– Permanent Exhibitions
– Performances – Shows
(e.g. theatre, opera, dance, festivals)
DIGITAL CULTURAL CONTENT
– 3D online museum tours
– Digitisation of Collections and Cultural offerings (Google Arts & Culture)
– On-line educational programmes and resources
Graph by Maria Kouri
The Product of a cultural organisation lies at the core of the organisation’s very existence and its development is guided by scientific, creative, educational and artistic guidelines, expectations and standards. Moreover, a cultural product has significant particularities that discern it from purely tangible products, such as cars, drinks, computers, or pens: