Topic 2 Sponsorship as partnership

Bring more value to the sponsor!

Understand the goals

Make sure that you have a clear idea

about your sponsors objectives and

your attendees goals.

Educate your sponsor

Provide your sponsor with the information on previous events, explain that worked best and suggest the strategy that will lead to optimal results.

Facilitate communication and networking

Try to provide the sponsor with multiple opportunities to interact with their target audience

Justify the investment

Help the sponsor get a clear picture of the money spent and the benefits receives in return.