Bring more value to the sponsor!
Understand the goals
Make sure that you have a clear idea
about your sponsors objectives and
your attendees goals.
Educate your sponsor
Provide your sponsor with the information on previous events, explain that worked best and suggest the strategy that will lead to optimal results.
Facilitate communication and networking
Try to provide the sponsor with multiple opportunities to interact with their target audience
Justify the investment
Help the sponsor get a clear picture of the money spent and the benefits receives in return.
Source: https://medium.com/talking-event-tech/sponsorship-as-a-partnership-41959bb82b98, 28.10.2020