Topic 2 Success “key” in a fundraising plan

❑The plan an organisation relies on, to coordinate efforts and accomplish an economic goal.

❑ The fundraising plan is a fundamental factor in fundraising achievements.

The fundraising plan consists of these basic components:

Summary and description of the funding projects:

  1. Summary and description of the funding projects
  2. Overview of organisational structure
  3. Determination of strategic objectives
  4. Drawing up project development plan and budgeting
  5. Dissemination and transmission of the project’s outcomes


A detailed description of the funded projects, and also organisation’s mission vision and objectives

Vision: defines the organisation’s identity. It refers to the organisation’s future direction and ambition.

Mission: an exact description of organisation’s properties.

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  1. Organisation structure

  • The function in organisation’s department aiming to accomplish the general objective.
  • The overview of organisation’s legal, administrative and economic structure

Human Resources: common vision, common objective and specific aims

Attempt to manage tangible and intangible assets, structures and infrastructures à profit, good reputation, satisfied employers

Facilitation of the executives to certain the staff competences (ranking-avoiding struggles)

Tip: In that part of fundraising plan, the “weaknesses” and the “deficiencies” that could hinder objectives’ achievement must be identified and presented.

  1. Strategic objectives
  • Synopsis of the measurable primary goals of the organisation
  • Analysis of the strategic plan for achieving the organisation goal
  • Methodology of measuring progress and achievements

Causes for investments

The organisation “reveals” to the public the reason why fundraising process is necessary and how their capital will be allocated

Methods of investment References about how investors capital will be allocated to achieve the main goal. Every activity should be separated into individual goals and also highlight the incomes and the outcomes.

 Grant proposal


Tip: Flexibility and adaptation. An active plan needs modifications in order to combine the expectations of the project.

  1. Timeline and budget

  • List of capitals and operating costs
  • Setting timelines that could include
  • Estimating the amount of fundraising and evaluating the utilisation of resources

Main partners and prerequisite communication


Dates of scheduled meeting or events.


  1. Promotion/ Marketing
  • Promotion plan and publication about the organisation’s mission and services not only in the potential sponsors but also in the society:

– Detect target-group
– Communicate efficiently with the audience

Fundraising 101: Rueben Mayes at TEDxWSU 2014

6.Fundraising basis

The organisation’s goal should be aligned with the sponsor’s one (to limit the possibility of the project’s rejection- common goals).

It is necessary to create a plan that defines the deadlines for financial transactions.

7 key-elements for a successful strategy around fundraising

1.Commitment/ obligation: create partnership based in confidence

2.Case of support: plan and funding reasons are briefly expressed

3.Donation impact in local society

4.Countable results

5.Ways of using the funds: The sponsor needs to know how the organisation will take advantage of the funding and in parallel the organisation should consider and respect the sponsor’s considerations.

6.Specification of strategic objective

7.Administration/ Supervising: the sponsor expects to gain recognition and honour through his donation.