❑The plan an organisation relies on, to coordinate efforts and accomplish an economic goal.
❑ The fundraising plan is a fundamental factor in fundraising achievements.
The fundraising plan consists of these basic components:
Summary and description of the funding projects:
A detailed description of the funded projects, and also organisation’s mission vision and objectives
Vision: defines the organisation’s identity. It refers to the organisation’s future direction and ambition.
Mission: an exact description of organisation’s properties.
Human Resources: common vision, common objective and specific aims
Attempt to manage tangible and intangible assets, structures and infrastructures à profit, good reputation, satisfied employers
Facilitation of the executives to certain the staff competences (ranking-avoiding struggles)
Tip: In that part of fundraising plan, the “weaknesses” and the “deficiencies” that could hinder objectives’ achievement must be identified and presented.
Causes for investments
The organisation “reveals” to the public the reason why fundraising process is necessary and how their capital will be allocated
Methods of investment References about how investors capital will be allocated to achieve the main goal. Every activity should be separated into individual goals and also highlight the incomes and the outcomes.
Tip: Flexibility and adaptation. An active plan needs modifications in order to combine the expectations of the project.
Main partners and prerequisite communication
Dates of scheduled meeting or events.
– Detect target-group
– Communicate efficiently with the audience
Fundraising 101: Rueben Mayes at TEDxWSU 2014
The organisation’s goal should be aligned with the sponsor’s one (to limit the possibility of the project’s rejection- common goals).
It is necessary to create a plan that defines the deadlines for financial transactions.
1.Commitment/ obligation: create partnership based in confidence
2.Case of support: plan and funding reasons are briefly expressed
3.Donation impact in local society
5.Ways of using the funds: The sponsor needs to know how the organisation will take advantage of the funding and in parallel the organisation should consider and respect the sponsor’s considerations.
6.Specification of strategic objective
7.Administration/ Supervising: the sponsor expects to gain recognition and honour through his donation.