Chose a memorable one. Nowadays it’s hard to remember one more common brand’s name.
Include a description of the plan’s purpose, why it exists and a general idea.
Marketing specialists should identify and document the institution’s audience, what their profile looks like and identify their needs and interests. Survey customers can facilitate the process.
A “strategy” consists of four independent modules, which are:
oCreate a budget plan
Assess the costs. Track the spending rates regularly and adjust the habits.
oUse communication Tools and Methods
Methods that offer opportunities for people to ask questions or provide feedback can provide real value for any project. Don’t insist on using a single method for communicating messages.
oEvaluate the project
It is important to retrace on basic steps of the project how the program performs in order to learn from it.
Marketers can use certain social media metrics, Google Analytics to track engagement with certain items.