Topic 3 Fundraising events and Social media

  • Social media strategy is an important tool in event marketing that enhance the expected results.
  • Provides an opportunity to increase followers and subsequently the organisation’s customers.

1.Focus on a social network and upload relevant content

2.Invite friends

3.Share post in other social media

Pre-event properties

Event creation:

  • Focus on 1 or 2 social network platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Choose platforms considering the number of followers
  • Setting date, time and location
  • Share the post with informative context

Contests (as a motivational chance):

  • By sharing this post, you achieve to challenge the followers to take part.
  • Explaining the number of winners and the duration of the contest.

Advertisement:

  • Pinpoint notifications in every application
  • Increase interactivity

Use hashtag:

  • facilitates searching just with a “click”
  • increases the post’s insights
  • enhances the views from all around the world

Pre-event properties

Event creation:

  • Focus on 1 or 2 social network platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Choose platforms considering the number of followers
  • Setting date, time and location
  • Share the post with informative context

Contests (as a motivational chance):

  • By sharing this post, you achieve to challenge the followers to take part.
  • Explaining the number of winners and the duration of the contest.

Advertisement:

  • Pinpoint notifications in every application
  • Increase interactivity

Use hashtag:

  • facilitates searching just with a “click”
  • increases the post’s insights
  • enhances the views from all around the world

Tips:

Using audiovisual material

Videos are a vivid and interactive way to transmit a message directly to the customer.

 

It facilitates radically to influence the audience (in comparison with the images). It is easier to watch someone who narrates a story than to read it on your own. 

Image source: https://unsplash.com/

Tips:

Ideas and suggestions:

  • Present an interview from the organisation’s co-founder that explains the event’s importance and objectives.
  • Audiovisual material that shows highlight points of the event’s preparation.

 

During the event

Live streaming (Facebook Live):

  • Provides the opportunity for any contestant to watch the event if he can’t be present.
  • Shows highlights videos (5-15 minutes) (e.g. important announcement, donations number)

Hashtags’ views:

  • Connection with the contestants
  • Interaction with the followers: «likes», posts, commentary

Posts during the event:

  • Interaction with the contestant that can not be present,
  • Interaction with those who have not arrived yet,
  • Images or short videos that picture the crowd.

 

After the event

Photographs/ videos:

  • Encourage the followers to add tags and share highlights,
  • Loyalty promotion

Comments and impressions:

  • Considering the comments, it is possible to get inspiration in order for the creation of a future event

«Thank you»:

  • Send personal messages through email or mobile phone
  • Say “thank you” to the public for the support
  • Publish the final funding amount in order to underline the event’s importance