Topic 3 Fundraising events and Social media
- Social media strategy is an important tool in event marketing that enhance the expected results.
- Provides an opportunity to increase followers and subsequently the organisation’s customers.
1.Focus on a social network and upload relevant content
2.Invite friends
3.Share post in other social media
Event creation:
- Focus on 1 or 2 social network platforms (Facebook, Instagram, Twitter, LinkedIn)
- Choose platforms considering the number of followers
- Setting date, time and location
- Share the post with informative context
Contests (as a motivational chance):
- By sharing this post, you achieve to challenge the followers to take part.
- Explaining the number of winners and the duration of the contest.
Advertisement:
- Pinpoint notifications in every application
- Increase interactivity
Use hashtag:
- facilitates searching just with a “click”
- increases the post’s insights
- enhances the views from all around the world
Event creation:
- Focus on 1 or 2 social network platforms (Facebook, Instagram, Twitter, LinkedIn)
- Choose platforms considering the number of followers
- Setting date, time and location
- Share the post with informative context
Contests (as a motivational chance):
- By sharing this post, you achieve to challenge the followers to take part.
- Explaining the number of winners and the duration of the contest.
Advertisement:
- Pinpoint notifications in every application
- Increase interactivity
Use hashtag:
- facilitates searching just with a “click”
- increases the post’s insights
- enhances the views from all around the world
Image source: https://www.istockphoto.com/
Tips:
Using audiovisual material
Videos are a vivid and interactive way to transmit a message directly to the customer.
It facilitates radically to influence the audience (in comparison with the images). It is easier to watch someone who narrates a story than to read it on your own.
Image source: https://www.istockphoto.com/
Image source: https://unsplash.com/
Tips:
Ideas and suggestions:
- Present an interview from the organisation’s co-founder that explains the event’s importance and objectives.
- Audiovisual material that shows highlight points of the event’s preparation.
During the event
Live streaming (Facebook Live):
- Provides the opportunity for any contestant to watch the event if he can’t be present.
- Shows highlights videos (5-15 minutes) (e.g. important announcement, donations number)
Hashtags’ views:
- Connection with the contestants
- Interaction with the followers: «likes», posts, commentary
Posts during the event:
- Interaction with the contestant that can not be present,
- Interaction with those who have not arrived yet,
- Images or short videos that picture the crowd.
After the event
Photographs/ videos:
- Encourage the followers to add tags and share highlights,
- Loyalty promotion
Comments and impressions:
- Considering the comments, it is possible to get inspiration in order for the creation of a future event
«Thank you»:
- Send personal messages through email or mobile phone
- Say “thank you” to the public for the support
- Publish the final funding amount in order to underline the event’s importance