Topic 3 Global fundraising in international organisations

  • Globalisation facilitates the expansion of international trades and commerce.
  • Nowadays, many organisations are in favor of Arts and cultural heritage and create projects addressed to these objectives.

Case studies 1: International Fund for Cultural Diversity (IFCD)

  • UNESCO’s International Fund for Cultural Diversity is comprised of many donators.
  • Established in 2005


  • Contributes to sustainable development and reduce poverty levels in developing countries
  • Supports projects that aim to manage and promote the cultural impact in modern society through:

      – activities that enhance cultural diversity and strengthen cultural organisations

      (e.g. Featuring local and regional sustainable markets)

      – sustainable business plans dedicated to culture

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Image source:

Case Studies 2: funding in national level with European adjustments, organisation «Diazoma»

  • NGO, established in 2008, Athens

General aim:

  • Protection and administration of cultural heritage with the individual, local and governmental assistance


  • Protection and administration of ancient sites connecting arts (theatre, odeon, stadium, etc.)
  • Fundraising aiming to their restoration: planning/investing agreements, fostering Greek citizens, national/ European funds
  • Projects that can be adapted to technological demands (e.g. 3D animation, virtual tours)
  • Sustainable development through the design of holistic cultural tourism programmes/ connectivity between monuments and local entrepreneurship (Cultural Routes and Archaeological Parks)

Citizens can contribute to the effort to promote the ancient theatres, through the special bank accounts of “piggy banks”, which are open for each theatre individually. Extensive use of social networks.

Fundraising and Cultural competence

Intercultural competence is an essential skill to build partnerships that rely on stability, integrity, and mutual understanding at a multicultural level.

❖Eradication of the discrimination between people with different cultural backgrounds.

❖It helps cultural professionals to deeply understand the mentality of their sponsors and to adapt their practices accordingly.

Cultural competence improves an organisation’s function and:

  • Creates promising collaborations
  • Broadens the organisations activation,
  • Manages efficiently the partnership between the sponsor and organisation.

Fields of intercultural competence

  • If an organisation is efficiently acquainted with the culture, civilisation and mentality of his supporters, also knows the appropriate way to approach them.
  • Cultural factors should be taken into consideration when they are in contact with expected donators:
  1. Language
    Which is the basic language in which they communicate?
  2. Age

According to statistical analysis the sponsor’s age affects the amount of sponsorship.

  1. Religion and spirituality

Usually, donors perceive the donation as a form of religious activity for ideological or religious reasons.

  1. Nationality

The national identity affects the sponsor’s communicational skills, volunteering perspectives, decision-making processes.
5. Gender

In many cases / countries, the gender of the sponsor influences the process of the financial transaction. Gender is also linked to the purpose of the sponsorship itself.

  1. Socioeconomic and educational aspects

The educational and social background reflects sponsor’s mindset and underlines the collaboration’s progress. Organisations need to adapt the way that communication is conducted according to sponsor’s background.

Source: Intercultural Competence for Nonprofit Fundraising