“Place” contains all the physical but also digital channels and networks, where the cultural product can be purchased and/or experienced. The benefits and constraints of Place must be managed. Therefore, in designing a Marketing Mix, the following aspects of “Place” need to be considered:
A special exterior set-up or interior decoration linked to a presented cultural product, enhances the visiting experience by creating a special ambience for the audiences.
Source: Colonial Williamsburg, USA https://media.colonialwilliamsburg.org/media/documents/fall-mapguide2.pdf (Colonial Williamsburg: https://www.colonialwilliamsburg.org/visit/know-before-you-go/?from=navvisit)