Topic 3 Thinking on the edge of a box

Cultural administration supports the foundation of human principles and its core values. Therefore, it enhances project management, leadership and problem-solving skills at the principal level.

“Thinking on the edge of the box” method invites people to think very contextually. It asks, “What does it mean to practice a particular activity?” and “How can it be enhanced by what the organisation does?”. The practice involves decision-makers into a process of evaluating actions in a broader perspective.

“Thinking on the edge of a box” is usually applied in:

-Brand building.
-Strategic planning.
-Product development.