To grow and maintain a brand requires a looping exercise, and at this stage, we must go back to the starting point – what role does the brand play before its audience?
The processes involved in this stage are related to the:
Just like branding is not only defined by the visual identity of a company or entity, rebranding is about setting up new strategies to keep the brand in the market.
This process often culminates with changing aspects of visual and verbal communication (e.g. logo, slogans).